A great looking website.

Mobile search is the star trend of digital marketing, the fastest growing channel in hotel bookings. 50% of direct bookings will be made via mobile devices in 2017. With Google rolling out a new ranking factor for mobile-friendly sites, it is essential that your website is optimized for mobile search and responsive on all mobile devices. Use technology like WordPress to keep your site innovative and easy to update. Conversion optimization starts with usability. Clear design and navigation, and engaging content, will increase conversion. According to recent research, guests spend an average of six minutes on travel websites. Six minutes gives owners significant opportunity to entice guests to book. However, if your guests cannot easily navigate your website they will give up and go somewhere else. Optimising your website so that potential guests can reach your booking button within the first two seconds of entering your site is vital.