Remarketing.

Really important to reward the best guest with campaigns that encourage loyalty. Note that 96% of people who visit a website leave without converting. Remarketing allows you to target these people and bring them back (with incentives). For example, Google AdWords allows efficient ways to build these activities within Google’s Display Networks. In short, your campaign will show up to your previous visitors while they browse other websites.The advantage is not only that the users are already acquainted with your brand, but that they can be targeted with relevant content as you know what they are looking for. Read more at https://support.google.com/