VERDAD represents the “we live to ride” philosophy deeply, snowboarding, skateboarding, motorcycling, car, bike, surf… It doesn’t matter as long as it rides and gives you freedom in your heart. Our style is a mix of urban and classic, what’s already on the streets blended with class. The -V- also represents the Caribbean lifestyle, the dancehall, the rum, the ebony colours of a threemasted battleship.